The Mahindra Thar Roxx has been turning heads since its launch in 2024. It’s rugged, bold, and clearly designed with thrill-seekers in mind. If you’re the kind of driver who sees every road as a story waiting to be told, the Thar Roxx might be your next adventure partner.
But there’s more to it than just looks. Let’s break down the features, performance, tech upgrades, and why the waiting period is finally coming down.
Pricing
The Mahindra Thar Roxx starts at ₹12.99 lakh (ex-showroom) and goes all the way up to ₹23.09 lakh, depending on the variant and powertrain. It’s positioned competitively in the lifestyle SUV segment, especially considering the kind of advanced features it packs in.
Here’s a quick look at the pricing range:
| Variant Type | Starting Price (Ex-showroom) |
|---|---|
| Base Variant | ₹12.99 lakh |
| Top Variant AX7L | ₹23.09 lakh |
With options available for every kind of buyer—whether you’re on a tighter budget or want the fully-loaded variant—Thar Roxx checks multiple boxes.
Demand
When the Thar Roxx launched, Mahindra likely didn’t expect the overwhelming response it got. Some customers ended up waiting up to 18 months to get their hands on one. That’s a long time to dream about off-roading!
The good news? That waiting period is finally shrinking. By May 2025, it was down to just 6 months, and Mahindra expects it to drop even more. Why? The company has ramped up production significantly to meet the growing demand.
Technology
Now here’s the cool part. Mahindra has partnered with Dolby Laboratories to make the Thar Roxx the first SUV in its segment to feature a 4-channel Dolby Atmos audio system.
You’ll find this in the premium AX7L variant. Imagine being surrounded by 360° spatial audio while you cruise through the hills—pretty next-level, right?
This immersive audio is powered by a 9-speaker Harman Kardon setup. Combine that with Gaana’s Dolby Atmos-compatible music streaming, and you’ve got a sound system that can rival some home theatre setups.
Features
The Thar Roxx isn’t just about brute force and brawny looks. It’s packed with features that make daily driving and long adventures way more comfortable and safer.
Key Highlights
- Level 2 ADAS (Advanced Driver Assistance Systems) – Great for long-distance cruising and added safety.
- Panoramic Sunroof – Opens up the cabin, literally.
- 10.24-inch Touchscreen Infotainment System – Touch-responsive and tech-forward.
- Multiple Powertrain Options – Choose between petrol and diesel, 2WD and 4×4.
Engines
Let’s talk performance. The Thar Roxx gives you two engine options, and both are solid performers:
| Engine Type | Powertrain | Drive Options | Transmission |
|---|---|---|---|
| 2.0-litre TGDi | Petrol | 2WD | Manual/Automatic |
| 2.2-litre Diesel | Diesel | RWD, 4×4 | Manual/Automatic |
This versatility makes the Thar Roxx suitable not just for weekend warriors but even for government and police use.
The rugged chassis, off-road capability, and feature-rich cabin mean you’re getting a serious machine at a competitive price.
So, whether you’re eyeing it for those mountain trips or just to make your everyday commute a bit more exciting, the Thar Roxx is an SUV that doesn’t just drive—it performs.
FAQs
What is the starting price of Thar Roxx?
It starts at ₹12.99 lakh (ex-showroom) in India.
How long is the waiting period in 2025?
As of May 2025, it’s around 6 months and expected to fall further.
What audio system does the AX7L variant offer?
It features a 4-channel Dolby Atmos with 9 Harman Kardon speakers.
Is Thar Roxx available in diesel?
Yes, with a 2.2-litre diesel engine in RWD and 4×4 options.
Does it support automatic transmission?
Yes, both petrol and diesel variants offer automatic gearboxes.
